Privacy policy
Privacy Policy
Last updated: November 7, 2025
The Rider Lab operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). The Rider Lab is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, depending on how you interact with the Services and as permitted by law:
- Contact details including your name, address, billing address, shipping address, phone number, and email address.
- Financial information including payment card details, transaction information, and payment confirmations.
- Account information including your username, password, preferences, and settings.
- Transaction information including the items you view, add to your cart, wishlist, purchase, or return.
- Communications with us including information you send to customer support.
- Device and usage information including your IP address, browser type, and interactions with the Services.
Personal Information Sources
We may collect personal information from:
- You directly (e.g., account creation, purchases, or customer service).
- Automatically through cookies and similar technologies when you use our site.
- Our service providers and partners who assist with payment, shipping, and analytics.
How We Use Your Personal Information
We use your information for purposes such as:
- Providing and improving our Services. This includes processing orders, managing accounts, and personalizing your shopping experience.
- Marketing and advertising. We send marketing messages via email, SMS, and other channels, and display relevant ads based on your interactions.
- Security and fraud prevention. We use your information to detect and prevent fraudulent or malicious activity.
- Customer communication. To provide customer support and keep you updated about your purchases.
- Legal compliance. To meet legal obligations or respond to lawful requests.
🆕 SMS Program and Data Use
We may collect your phone number to send transactional and marketing text messages, including order updates, promotions, and cart reminders.
By providing your phone number, you agree to receive recurring automated marketing and informational text messages from The Rider Lab at the phone number provided. Consent is not a condition of purchase.
Message frequency varies, but you will not receive more than 4 marketing messages per week. Standard message and data rates may apply. You can opt out at any time by replying STOP, or reply HELP for assistance, or contact us at hello@theriderlab.com.
Our website uses cookies and similar technologies to identify when you have added items to your shopping cart but not completed your purchase. This information may be used to send cart reminder messages via SMS.
If your personal information is shared with third parties for business or marketing purposes, please note:
The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.
How We Disclose Personal Information
We may disclose your information to:
- Shopify and vendors who perform services for us (IT, payment, shipping, analytics).
- Marketing partners to help deliver ads or promotions (excluding SMS opt-in data).
- Affiliates and corporate entities as part of our business operations.
- Law enforcement or authorities as required by law.
Text messaging originator opt-in data and consent will never be shared with any third parties.
Relationship with Shopify
Our store is hosted by Shopify, which processes some personal information on our behalf. Shopify may also collect information directly for its own purposes.
For more on Shopify’s privacy practices, visit the Shopify Privacy Policy.
Third Party Websites and Links
Our Services may link to external websites not operated by The Rider Lab. We are not responsible for their privacy practices. Review those sites’ privacy policies before interacting with them.
Children’s Data
Our Services are not intended for children under the age of majority in your jurisdiction. We do not knowingly collect personal information from children.
Security and Retention of Your Information
We use reasonable safeguards to protect your information, though no system is completely secure.
SMS consent data (phone numbers, timestamps, and message logs) are retained only as long as necessary to fulfill our text messaging program and comply with legal requirements.
Your Rights and Choices
Depending on where you live, you may have rights to:
- Access or obtain a copy of your personal data.
- Request deletion or correction.
- Opt out of targeted advertising or data sharing.
- Withdraw consent where applicable.
You can exercise these rights by contacting us at hello@theriderlab.com.
International Transfers
We may transfer your data outside your country using legally approved mechanisms such as Standard Contractual Clauses or equivalent frameworks.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The revised version will be posted here with an updated “Last updated” date.
Contact
For privacy questions or requests:
📧 hello@theriderlab.com
📍 418 Broadway, Ste N, Albany, NY 12207, US